Cambridge University-cambrand-camsoc

Applications for the Lent programme have now closed, outcomes will be announced on the 25th of January.

The committee at CAMSoc are committed to helping you develop the skills you will need to land your dream job. That’s why we run a brand consultancy programme: CAMBrand.

CAMBrand is a one of a kind opportunity that allows you to solve real problems for real brands, gaining invaluable experience in strategy and marketing. Not only that, but you’ll be a member of an all-star team, giving you the perfect opportunity to develop your communication, teamwork and leadership skills. CAMSoc will support teams too by running workshops and mentoring sessions in parallel.

CAMBrand runs for 5 weeks meaning that it’s a great way to gain experience (and CV points!) whilst managing your studies. One line on your CV will say you’re a Cambridge graduate, what will the other thirty say?

For any questions on our next run of CAMBrand, feel free to email us at hello@camsoc.org!

Live Projects:

The Company

Strawberries & Creem is Cambridge’s leading music event, and one of the UK’s most exciting up-and-coming festivals. Founded in 2014 as a garden party by a group of students, it has grown rapidly year-on-year, and now welcomes over 15,000 people. With a mantra of “Celebrate Heritage, Champion Future”, it aspires to be the UK’s biggest music festival for young people and students.

Find out more on their website.

Project Scope

This project focuses on strengthening the link between S&C and Cambridge University. It would involve designing and planning a marketing campaign targeting Cambridge University students (online and/or offline) which raises awareness of S&C Festival – in particular, positioning it as an attractive and viable choice for May Week. For example, the campaign could take the form of a photo campaign or a physical marketing stunt! This scope comes with the possibility of winning special perks to do with the festival (think free tickets, food, VIP)!

The Company

The team at Hold want to help people develop a healthy relationship to technology and are working towards a world where every interaction with technology is meaningful and any distractions are filtered away.

Hold is an innovative mobile app that helps you focus and gives you the opportunity to get rewards. Just start Hold, collect points for not using your phone, and trade them for awesome rewards (like discount cinema tickets!). Since the launch of the first iteration of the application in 2016, they have since helped over 100,000 students to keep their focus.

Find out more on their website.

Project Scope

Hold aspires to become a brand that 25% (500,000) of students in the UK know about by the end of 2019. They want your help to create a set of marketing campaigns focused on the UK higher education student market. The campaigns should position Hold, not as an anti-tech company or movement, but instead as a tool to practice mindfulness, focus, and better mental health.

The Company

Oh Lily! sells a range of sweet and savoury snacks made from water lily seeds and hope to lead a snacking revolution by sharing the benefits of the seeds with their consumers. Oh Lily!’s products are naturally gluten-free, free from sugar, and vegan! They are currently part of the “Accelerate Cambridge” programme with the Judge Business School and have been listed in the top 10 food trends for 2019 by Forbes. Their mission is to take the consumer on a conscious culinary journey.

Find out more on their website.

Project Scope

Oh Lily!’s main challenge is a limited public knowledge of water lily seeds as a superfood. A marketing campaign using both online and offline platforms would need to tackle this issue by raising brand awareness and educating their target market about their products. Their consumers include mainly vegetarian/vegan/gluten-free people aged 25-65, foodies and parents who want better snacks for their kids!

The Company

Posy & Posy’s mission is to reignite floral creativity. They send creative floral recipe boxes (like a subscription service for food, but with flowers) complete with unique flower combos and special recipe cards. While other brands make reference to ‘flower arranging’ and how to put things together, none have creativity at the heart of their brand and product like Posy & Posy do. Everyone can become their own florist with Posy & Posy!

Find out more on their website.

Project Scope

Posy & Posy’s main challenge is the connotations of the term “Flower Arranging” – it’s far from cool! It either makes you think of complicated techniques and giant ornamental vases of old fashioned flowers, or the impressive work of florists doing ‘floral art’ and ‘floral installations’ that belong on Pinterest. Posy & Posy want to do for flowers what Jamie Oliver did for cookery– make it accessible, fun, modern and cool.

This project will involve both desktop research and qualitative research (in the form of interviews) to understand the perceptions of flower arranging. This will be used to develop a strategic proposition for the brand.

The Company

Founded by Chris Forbes and Julie Chen in January 2016, The Cheeky Panda is the first business of its kind in the UK. They create a range of ultra-sustainable, low carbon and healthy bamboo tissue products. Bamboo is the fastest growing plant in the world; it’s a softer and kinder substance for skin and The Cheeky Panda wants to utilise it for a sustainable future.

Find out more on their website.

Project Scope

This project will involve driving brand awareness through digital/social media marketing, encouraging initial purchase and eventually brand loyalty! You will be implementing ideas introduced from the initital project, which include content creation on several platforms.
The view is to educate, inspire and convert the online viewers into cheeky buyers. The Cheeky Panda is not just selling tissue paper products, it is selling a lifestyle and brighter future with sustainability at its heart. If you want to learn more about sustainability, this is it!