Being able to communicate your ideas confidently and effectively is an absolute essential skill to have. It can make the difference between a good presentation and a great one, ensure you stand out at a job interview or help you get that nod of approval from your supervisor that you’ve so been longing for. However, developing this skill is often easier said than done. The advertising industry is no stranger to public speaking/oral communication as a large part of their job involves pitching ideas to clients. So we’ve gone ahead and compiled the best insights from the industry to help you nail those communication skills!
Advertising companies often have a limited time to present their pitch to a client which means that they cannot afford to waste time going off topic. One of the best ways to ensure that people keep listening to you is to be straightforward and concise. Your audience will become disinterested very quickly if you veer off topic and speak longer than is necessary. Make sure that everything you say contributes directly to the point you are trying to make.
Make the first impression count.
Some companies make the mistake of waiting for the big finale to impress their clients during an advertising pitch. However, this may result in the client losing interest by the time they get to the end of the presentation. Make sure that you make the first impression count when presenting your own ideas. Ensure that your audience knows exactly what you aim to present from the beginning – this way their interest will motivate them to pay attention until the end.
Don’t talk to a screen (or paper)
Whilst making a pitch, it is very important for presenters to establish a connection with the client so that their ideas really resonate with them. However, this is very difficult to achieve if the presenter spends more time looking at the slides on the screen that they do at the client at the end of the table. When giving your own presentations or speaking at a job interview, ensure that you are engaging with your audience and that you are presenting to them rather than to a screen or a piece of paper.
Speak unusually slowly
Sometimes even the most confident speakers of us can fall victim to nerves. Being nervous naturally makes you speak quicker than you usually do. If you sound like you’re rushing, your audience will have a hard time following what you’re saying and may lose interest. To avoid this, try speaking much slower than you usually do – giving your audience time to digest all the points you are making.
Follow these tips and you’ll be on your way to acing public speaking and oral communication.